Your path to profits starts in the Pro Pricing tool. Find it by going to any gallery on your site and clicking the Tools > This Gallery > Set Prices button.
You'll need to make two important choices
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Which print lab? SmugMug offers the choice of two labs for prints and canvas: EZ Prints and Bay Photo.
Read more.
Enable color correction? We also offer the option to color correct prints. This is an automated correction through EZ Prints, or a hand color correction through Bay Photo.
Read more.
These choices are made in the pricing tool. You'll specify a lab and color correction setting for your portfolio, but you can choose differently for any gallery on your site. Your choice may depend on your client, or whether you had the time to personally corrected the files in that particular gallery, for example.
Some pricing ground rules:
- When you're logged in, the prices you see in the shopping cart will be SmugMug's base prices, not the prices you set. This enables you to order at cost. After you've set prices, you can see them like a customer by clicking the Visitor View button on your SmugMug homepage.
- In general, products with blank fields (boxes) are available for purchase at SmugMug's default prices and are not tracked or listed in your sales reports.
- If you want a product unavailable for purchase by your customers, you must price it at $0.00.
Ok, let's go make some money...
While logged in with your main password (not as an assistant), choose the Tools Menu near the top of every gallery page.
Select Set Prices, under "This Gallery".
You'll see the following:
You can price at three levels. We recommend that you start by pricing at the portfolio level. Portfolio pricing applies to every printable image on your SmugMug site.
Step 1: your portfolio
When you select Set Prices, the first page you'll see is for setting prices for a gallery of images — the gallery you were in when you selected Set Prices.
Click the Portfolio link. You'll see this:
First, click on the logo for the print lab you choose, and check the box if you'd like us to handle color correction. Then, simply go down the list and type the prices you wish to charge. When you're done, click Save Pricing.
Things to keep in mind:
- If there is a product which, in general, you would not like available for purchase... enter a 0 (zero).
- Type in just the number, no currency symbol.
- Keep a sharp eye out for blank boxes. Blank boxes = at cost sales.
Decoding the example above:
- See that 0.00? Customers will not be given the option to purchase 4x6 Glossy prints anywhere on this Pro's SmugMug site (unless this Pro adds a non-zero price for the 4x6 Glossy on the gallery or image level). That is why the Profit column is empty for that item.
- See that blank box? 4x6 Metallic prints will be available for purchase at SmugMug's default color corrected price of $0.79 and this Pro will not be notified of any purchase of 4x6 Metallic prints. (Unless this Pro adds 4x6 Metallic pricing at the gallery level.) That is why the Profit column has $0.00 for that item.
Now that you have portfolio pricing in place, you can override it if needed by using gallery and/or individual image pricing.
More specific pricing takes precedent, so if you choose color corrected, Bay Photo for your portfolio and price a 4x6 glossy at $10, you can still choose EZ Prints, uncorrected for a specific gallery and price a 4x6 glossy at $2. The photos in that gallery will show up in the shopping cart at $2 a piece for 4x6 glossies, and print through EZ Prints without any adjustment.
Step 2: gallery prices
If you want a certain gallery to have prices that are different from your portfolio prices, follow these steps:
Navigate to the gallery that you'd like to price differently.
Choose the
Tools Menu near the top of the page, and click
Set Prices.
Type in a price for any product that you'd like priced differently from your portfolio prices. Click Save Pricing when you're done.
Following our example from above...
The blank boxes above mean that those products will be available at portfolio pricing. So, this Pro's customer will be able to purchase a 4x6 Metallic from this gallery for $.66 and a 5x7 glossy for $15.00.
Any filled in boxes will automatically override portfolio prices. So, this Pro's customers will purchase 4x6 Lustre printns from this gallery for $2.00. Even though in general this Pro does not sell 4x6 Glossy prints, they are available for purchase from this gallery for $0.50 each.
The Profit column is your best friend, here. It tells you the "bottom line" for your sales. $0.00 there means an at-cost sale.
Tip: After pricing at least one gallery, you can price your other galleries in BULK by clicking Galleries at the top of the pricing page.
Note: If you've set portfolio prices and want to make prints from a certain gallery available "at-cost", use the pull down menus near the top of the pricing page to choose SmugMug default pricing. Click Apply then click Save Pricing.
Step 3: image prices
If there is a special image you wish to price differently from the portfolio and gallery pricing that you set above, navigate to that image in your SmugMug gallery. Then select "Set Prices" from the Tools Menu above the image.
Follow the steps outlined above for gallery prices, making sure you have chosen the Image option instead of Gallery or Portfolio. Prices you set for any image will override your portfolio and gallery prices.
Note: You cannot specify a different print lab or color correction preference for a specific image. Images automatically inherit these two settings from the gallery level.
I need speed!
Our tools make pricing a snap!
From the Apply This Pricing: menu, pick a pricing scheme.
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Enter a value where necessary.
Select from the To These Products: menu where you'd like the pricing applied.
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Click Apply to see what you've done. When you're finished, click Save Pricing.
Note: This pricing will apply across all tabs: Prints, Merchandise, and Downloads. It will not affect any prices you may have stored for the printing lab not currently selected.
Tips: Many pros like to mark up products by a certain percentage. The fastest way to do this is to apply SmugMug Default pricing to All Products. Then apply a Percent Increase to All Products.
If you only want to sell certain products, select Custom Price and fill in 0.00 and apply to All Products. Then, you can apply a different pricing scheme to just Lustre Prints, for example. Or, you can manually type in prices for the items you wish to sell.
Prevent at-cost sales
We highly recommend setting portfolio pricing as safety net. Beyond that, here are some common pitfalls you'll want to avoid:
Blank boxes at the portfolio level. Fill them all in!
Check all three tabs: Prints, Merchandise, and Downloads. It's easy to price just Prints and overlook mugs and magnets being sold at-cost.
If you're ever unsure whether you've done things properly, do a gut check. Go to a gallery, click Tools > Set Prices and then click the "Image" link at the top of the page. Focus on the Profit column. That's the bottom line for you.
The translation is: $0.00 in the profit column is bad news. That's an at-cost sale waiting to happen. Blank in the profit column means you aren't offering that item for purchase.
The price in effect for each item is circled in red in the example at left. Remember more specific pricing rules the day. So image pricing wins over gallery pricing, and gallery pricing wins over portfolio pricing.
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